**Regular Price is $595. Use the coupon code workshop to save $100**
There is no ‘one size fits all’ when it comes to owning a photography business and while that means the possibilities are endless it also means photographers often feel overwhelmed by the options available to them when it comes to running their business. I am here to help!
The Behind the Lens small group intensive workshop is for both new and experienced business owners. The workshop is here to help you focus on:
--Proactive business planning based on your ‘why’ and values. When all our decisions are guided by the same values we have consistency, clarity, and authenticity. Our clients are able to identify with our business and remain loyal and engaged because they are attracted to our shared values
--The Artistry (Shooting & Editing): The learning opportunities for photographers to develop their photography and editing skills are endless however the seemingly limitless availability of photography courses and workshops can sometimes be detrimental to business owners. Understanding the strengths and weaknesses of your current skill set as well as what professional development opportunities would best meet your business needs is key to meeting client expectations, saving time and money when photographing and editing sessions, and solidifying a style that is in line with your brand.
--Business Systems and the Client Experience: Choosing the right business systems for your style of photography and business model is daunting when the options seem endless and every photographer has a different program or system to recommend. Understanding the strengths and weaknesses of your current business skill set is key to understanding how to choose business systems that meet your needs, how to implement systems that you can use with ease, and helping you to create a client experience that is both positive and profitable.
--Pricing and Budgeting: Establishing profitable products and services is one of the most challenging aspects of business ownership for both new and experienced professional photographers. Understanding the strengths and weaknesses of your current pricing model and budget is key to understanding how to structure your budget, how to improve profitability, and how to critically analyze your revenue and expenses.
--Advertising and Social Media: Marketing, advertising and social media strategies that are built on the ‘why’ and mission of your business are not only effective but efficient. When all our promotional decisions are guided by the same values we have consistency, clarity, and authenticity. Our clients are able to identify with our business and remain loyal and engaged because they are attracted to our shared values
DATES & TIMES:
The next workshops starts on on Tuesday January 23rd. Prior to the workshop you will be provided with your workbook, which will take approximately 10 hours to complete.
We will meet online weekly (January 23, January 30, February 6, February 13, February 20) from 7:00 - 9:00 pm. The workshop content for each evening will be recorded so you can re-watch it.
WHAT'S INCLUDED:
-60+ page workbook
-Support and feedback during the two week workbook completion component
-Five 2 hour online courses and Q&A
-An hour long private one-on-one either during or after the course for individualized support
-Ongoing support and accountability throughout the workshop and after the completion of the workshop
WHO IT'S FOR
-Photographers who are considering starting a business or who have just started one
-Established photographers who are looking to improve upon the business they've already built but need additional business skills, accountability, and support.
DETAILS ABOUT WHAT WE WILL COVER:
Workshop 1: Business Planning 101
-Identifying your why, values, and mission statement
-Understanding and overcoming the biggest obstacles you face in business
-Establishing your support system (family, personal, business)
-Identifying inconsistencies in your business and style and creating a plan to overcome them
-Clarifying your business brand
-Creating content to use on your website related to your style, the services you offer, and your about you page
-Analyzing your business needs and priorities and establishing boundaries and a plan to ensure your needs are met
Workshop 2: The Artistry: Portfolio and Editing
-Creating a resume of your professional development activities related to editing and photography
-Identifying your strengths and weaknesses related to technical skills, lighting, posing, creativity, and editing, and developing a plan to fill skill gaps in a reasonable time frame
-Analyzing your session and editing style and remedying inconsistencies
-Reviewing your specializations and their relevance to your current business model and brand
-Developing a weekly and monthly plan to focus your learning efforts on skills that meet both your artistic and financial needs.
-Critically reviewing your current editing workflow to identify inefficiencies and re-structuring your editing process to save both time and money
Workshop 3: Business Systems and the Client Experience
-Identifying gaps in your current business systems and processes
-Reviewing the quality and usability of online content (website, blog, social media, newsletter)
-Creating efficient client management processes that encourage client referrals and repeat business
-Developing workflow checklists for sessions that ensure key information is collected and client expectations are met with confidence
-Critically reviewing your client experience to identify gaps and challenges in service and product delivery
-Creating templates and automated processes to save time and improve consistency
-Identifying your business strengths and weaknesses and choosing systems that best meet your needs
Workshop 4: Pricing and Budgeting
-Identifying your short term and long term financial needs and any existing discrepancies between your current salary and needs
-Critically reviewing how your time is dedicated to each area of your business
-Reviewing the different pricing models and which best meets your business and artistic needs
-Developing an actionable plan for revenue generation
-Creating a detailed expense report for projected variable and fixed expenses
-Analyzing your current pricing structure and creating an action plan for profitable sessions, products, packages, and other services
-Critically reviewing your profitability and return on investment
Workshop 5: Advertising and Social Media
-Identifying and analyzing your marketing 4Ps (product, pricing, promotion, place)
-Identifying your current clients, sources of clients, and creating a client profile
-Critically reviewing your current marketing efforts (online, in person, referral etc).
-Creating a detailed plan to guide your social media efforts
-Analyzing your sales funnel and identifying actionable steps you will take to reach and connect with potential clients.
-Developing a weekly and monthly plan to interact with and book new clients. |